Corporate Governance EP4: Festive Gift Giving

In the fast-paced world of digital marketing, one thing hasn’t changed: the need for visibility. Brands are competing in an increasingly crowded online marketplace, and while trends come and go, link building continues to be one of the most powerful strategies for strengthening authority and driving sustainable growth. But link building today looks very different than it did a decade ago. Search engines have become more advanced, users have higher expectations, and the tactics that once worked no longer move the needle. Businesses now need a thoughtful, high-quality approach that prioritizes credibility, relevance, and long-term trust.

Joris Evers; Chief Communications Officer at La Liga and Global Brand Builder with experience at Netflix, McAfee and in journalism, shares his thoughts on the leadership qualities essential in the field of communications and imparts his wisdom to those out there with a passion for sports.