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The Future of Beauty Commerce: Leadership Lessons from a Digital-First Industry

The beauty industry has undergone a dramatic transformation over the past few years. Shopping for cosmetics and skincare once meant visiting department stores, testing products on your wrist, and hoping they'd work at home. Now, consumers browse thousands of products from their phones, read reviews from strangers worldwide, and make purchases without ever stepping into a store. This shift isn't temporary. Digital cosmetics sales have become the primary battleground where beauty brands compete for attention, loyalty, and market share.

Jan 28, 2026 • 5 Min Read

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The Super Mario Effect | Psychology of Learning

Arun Nagarajah, Co-Founder and CEO of eVULX International and Bob Lim, Product Development Partner at eVULX International discuss the impact of gamification in the workplace.

Sep 23, 2021 • 63 Min Video

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