Humanising Your Brand Through Storytelling

As the world continues to grapple with the implications of climate change and rising fuel costs, more professionals, particularly senior staff in various industries, are making a significant shift towards electric vehicles (EVs). This trend is not solely driven by individual preference but is influenced by several strategic advantages that come with adopting electric vehicles over traditional combustion engine cars. The transition to EVs represents a convergence of personal benefit and broader societal impacts, showcasing the change in transportation among higher management personnel.

In this Be A Leader video, Roshan & the Leaderonomics team investigate how ultimately behaviour is dictated by culture. They look into the case of New York city's transformation from a city of crime, into a safe city within years.