Humanising Your Brand Through Storytelling

"You need to be able to identify the stories that will make people interested in your product and mostly what's important when it comes to finding stories, is finding the human angle." Joris Evers; Chief Communications Officer at La Liga and Global Brand Builder with experience at Netflix, McAfee and in journalism, shares his thoughts on the leadership qualities essential in the field of communications and imparts his wisdom to those out there with a passion for sports.