Humanising Your Brand Through Storytelling

Jul 23, 2021 2 Min Video
Toy Story (Storytelling)
Finding the Human Angle

"You need to be able to identify the stories that will make people interested in your product and mostly what's important when it comes to finding stories, is finding the human angle." Joris Evers; Chief Communications Officer at La Liga and Global Brand Builder with experience at Netflix, McAfee and in journalism, shares his thoughts on the leadership qualities essential in the field of communications and imparts his wisdom to those out there with a passion for sports.

Share This

Business

Tags: Marketing

You May Also Like

Alt

Why Business Continuity Starts with Reliable Tech Support

Making sure your business can continue operating in the midst of a crisis depends on the reliability of your technology. Unplanned IT disruptions can cause major downtime, resulting in lost revenue, decreased or halted productivity, and lost customer trust. Since many tech breakdowns can be avoided when issues are handled in the early stages, tech support is a necessary component in your business continuity plan. In this article, we’ll explore the role of dependable tech support in maintaining uninterrupted business operations. First, let’s establish why it’s crucial to avoid downtime.

Jun 30, 2025 4 Min Read

learning and development

Pandemic Pivot to a Learning Powerhouse

Tune in and explore how businesses can thrive in a landscape of remote interactions, blended learning, and the essential need for face-to-face connections.

Mar 03, 2025 42 Min Podcast

employee engaged

Boss, I Want to do My Best

In this video, engagement expert, Joseph Tan, shares about how to connect and engage with your employees and what are their expectation of you

Sep 10, 2021 1 Min Video

Be a Leader's Digest Reader