Boss, I need the Tools

Launching a startup is exciting—but it also comes with a unique challenge: how do you compete with bigger brands when you have limited resources, time, and budget? The answer lies in smart, lean, and creative marketing strategies designed to maximise impact without overspending. In today’s crowded market, startups that focus on building trust, leveraging digital tools, and creating authentic connections stand out. Below, we’ll explore proven strategies every startup can use to grow sustainably and attract the right customers.

From navigating rapid growth to driving lasting change, Vicks Kanagasingam, Advisor & Head of Protem Data Governance Committee for Ministry of Digital Malaysia, shares insights from his unique journey across both corporate giants and agile startups.

In this episode of the Leaderonomics Show, host Roshan Thiran gets world's most innovative CIO, Neal Cross to shares his secrets in getting DBS to become more innovative